We have designed and manufactured many different custom store displays, featuring many different products and promoting many different brands. Through this experience, we have learned that there are several common mistakes made when it comes to designing and implementing custom store displays, and we want to help you avoid making them.
- No Budget or Low Budget: You need to know how much you are willing to spend on your custom store displays before we get started. This will affect the materials used and the complexity of the design. It is important to realize that investing in your displays is usually money well spent, because an effective display will essentially act as a silent salesperson who is always on the clock, selling your product for you.
- Product Value and Display Investment Don’t Match: If you are selling a relatively cheap product, like many food and beverage products, you probably won’t want to invest in an expensive display. If you are selling more exclusive or expensive items, it makes sense to match your display to the quality of your products.
- Too Rushed or Too Delayed: It would be a big mistake to rush into the production of custom store displays without thinking through all the needed elements, but it can also be a mistake to wait too long to make decisions, especially if you need displays for a specific product launch or seasonal event.
The most effective way to avoid these mistakes is to complete a thorough needs assessment prior to starting the design for your custom store displays. The better we know your company and your products, the better we are able to support your ability to create revenue with the most effective (and cost-effective) custom store displays.
