Store displays are designed to grab the attention of shoppers in competitive retail environments. While part of this involves including branded colors and images, a big part of any effective store display is the right messaging.
Here are some tips for creating effective messaging that will boost sales when you create new store displays:
- Share Your Values- What does your brand stand for? Sharing your values on your store displays is a great way to connect with shoppers and solidify their confidence in their purchase when they choose your product.
- Include Strong Verbs- Your store displays should convince your customers to take action, whether this is getting more information, putting the product in their cart, looking at your website, or doing something else. Include actionable verbs, like “buy” or “try,” combined with words and phrases that convey urgency, like “limited supply” or “now.”
- Showcase Special Offers- One good way to convince shoppers to buy your product is by offering a special sale or promotion. Showcase this information on your store displays so people will purchase your product to take advantage of the special offer.
- Provide More Information- Use your store displays as an opportunity to educate shoppers not only about your product, but also your brand. Your messaging should convey the benefits of using your product, the type of deal they can get with a promotion, how to use your products, etc.