Because custom temporary displays aren’t meant to last forever, you may think that solidifying brand continuity isn’t as essential. However, building brand loyalty is essential when it comes to any type of store display your company uses.
Here are a few ways to establish this continuity with your custom temporary displays:
- Match your in-store brand with your digital brand—When your in-store presence doesn’t align with your digital presence, customers will lose confidence in your brand and lose interest in becoming a repeat customer. Conversely, aligning your custom temporary displays with your online branding can create repeat customers and help your client base develop brand loyalty.
- Design your packaging carefully—If the products sitting on your custom temporary displays don’t look like they belong to your brand, you could miss out on customer interest. Make sure your product packaging always complements the custom temporary displays housing your products.
- Unify your messaging with your displays—Your custom temporary displays are as much of a touchpoint as your actual products. Make it easier for customers to spot your product in a retail environment by including the same messaging on your products as your displays.
Do you need help designing custom temporary displays that help you establish brand continuity? This is our specialty at d3, and we’re eager to help you create effective store displays that drive sales. Contact us today!
