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Making Custom POP Displays Appeal to Parents

HomeRetail Display BlogMaking Custom POP Displays Appeal to Parents

Are you looking to get a product into the hands of parents or need their purchasing power to get your product into the hands of their children? Here at d3, we make displays that can be customized in different shapes, sizes and forms for your next product in a retail setting. One of the best places for many products that appeal to children is near the register. Often parents don’t have the time or energy to wander throughout the store or look through every aisle, making a custom POP display a great way to bring the product to them. If you need custom POP displays to appeal to parents near the point of purchase, here are a few ways to make this happen.

you need custom POP displays to appeal to parents near the point of purchase

  • First, make the snap decision an easy one. At the point of purchase, people will often spend no more than five seconds deciding on if they are going to purchase a product. This means that you need to anticipate questions and have them answered on your custom POP display. Are batteries included? Is it safe for children under 3? Placing this information prominently can help make that snap decision.
  • Second, make your custom POP displays easy to see all the options. No one is going to take the time to hunt and search for a specific flavor or color product at the point of purchase. This means that your custom POP displays need to make it easy to see the different variations of products, when applicable.
  • Finally, have your custom POP display compare your product to a similar one to show fast advantages or pricing differences. This can help give your consumer something to compare your product to, making yours appear instantly as the better choice.

To learn more about custom POP displays from d3, give us a call today!