With temporary retail displays, time is never on your side. They are meant to create urgency, highlight products, and generate sales within a narrow timeframe. By optimizing them for maximum engagement, you can ensure they fulfil their purpose before their time is up.
Here are just a few tips to ensure your temporary retail displays remain relevant and impactful throughout their short deployment period:
- Stick With the Trends. A study by Point of Purchase Advertising International (POPAI) found that 76 percent of purchase decisions are made in-store, proving that relevance drives results. As such, your displays must reflect what shoppers want right now. This includes seasonal themes, trending colours, or impulse-driven products that are guaranteed to attract immediate attention.
- Make Them Bold. Temporary retail displays should also stick out from other, more permanent fixtures. You can achieve this with bold design and colour theory, using contrasting colours to grab a customer’s eye. A display that uses a primary colour against a neutral backdrop gets noticed from across the store and draws a customer closer.
- Place Them Strategically. Where you put your displays will determine their impact. The most effective locations are at a point of purchase (POP) or a point of sale (POS). These are prime locations for encouraging a final, last-minute buy. You can also place displays in high-traffic aisles to increase their visibility and gain more views.
- Make Them Interactive. To truly stand out, your display needs to do more than just hold products. It must encourage engagement. You can increase a customer’s dwelling time by making your display interactive. For instance, you could include a product tester for a beauty item or a QR code that links to a video about your product. Such interactive displays will make the shopping experience more memorable and can lead directly to a purchase.
For more information on how to design impactful temporary retail displays, talk to us today.
