For manufacturers everywhere, POP displays have become a staple strategy for marketing and selling their products to shoppers in-store. If you want to get your product in more people’s carts, POP displays can make this happen. In the past, POP displays would usually only be found near the cash register area, but today, they can be strategically placed in different spots throughout a store to get similar results.
The following are some of the most common and effective types of POP displays used today:
- Dump bins—These standalone displays don’t feature the level of organization of other types of POP displays. Typically larger in size, dump bins will hold a variety of individually packaged products, like candy or smaller toys, that customers can sort through.
- Freestanding displays—A freestanding POP display can be put nearly anywhere in a store to draw attention to a product. Usually made out of cardboard, these displays offer nearly limitless ways to get creative.
- Endcap displays—These POP displays usually sit at the end of an aisle, letting customers view a product without actually going into an aisle. These displays resemble the organizational features of freestanding displays, but they only sit at the end of aisles.
- Banner stands—A banner stand is a type of display that features standalone signage. These displays can be put nearly anywhere in a store, but they’re usually larger than other types of POP displays. Unlike other displays, they only act as an advertisement and do not hold any physical products.