If you run any kind of retail operation, you’ll need to display your products in an effective way if you want your customers to keep buying. One of the best ways to do this is with permanent point-of-purchase, or POP displays, which serve as mini advertisements that help draw attention to the product and set it apart from similar items on the market. Our team at d3 specializes in permanent POP displays, and in this article, we’ll go over some of the key benefits they can provide in order to help you decide if they are right for you.
- Drawing Attention. One way that permanent POP displays can benefit your business is by drawing more customer attention to the products you want to promote. Our team designs POP displays that will engage the customer and motivate them to stop, consider the product, and make a purchase.
- Contrasting with the Competition. Another way that permanent POP displays help improve your business and generate more profits is by making products stand out from their competition. These displays both serve as a convenient and eye-catching way to store the product on the sales floor, and as a means to provide information about the product to the customer. Using messaging, imagery, and other graphic elements, our displays help show your customers what makes this product different from similar items on the market and helps convince them to give it a try.
Answering Questions. Related to the above benefit, a third way that permanent POP displays can help boost sales is by answering common questions about the product. The messaging included on the display is a great place to clarify how the product works and how to use it, giving your customers a clear understanding of how it will benefit them, and thus giving them more motivation to buy it.