Proper placement is a major contributor to the effectiveness of a retail display. For temporary displays designed to showcase temporary or seasonal items, location plays a big role in whether or not customers are drawn to it. Here are a few of the best locations around your store to consider placing your temporary displays.
- In front of the register. Impulse buys are much more likely to happen at the end of a shopper’s trip to the store. Displays right by the register are perfect for the small impulse buys like candy and mints, magazines, small toys, and anything else a customer might only consider at the last minute of their shopping trip.
- At the end of an aisle. End aisle temporary displays are perfect for seasonal products that may not make sense in front of the register but could still be considered impulse buys. A chief example of this is larger snack bags that would take up more room at the limited space in front of a register but fit perfectly in a bulkier display at the end of an aisle.
- In front of the store. Displays outside of the store itself are great for drawing in customers who may have passed by your store otherwise. Temporary displays are great for highlighting sales or seasonal events, and by placing these displays outside your store’s entrance, you can bring in more customers who are interested in these short-term events.
Give our team here at d3 a call today to learn more about how our custom temporary displays placed in the perfect location at your store will benefit your business.
