There is no doubt that every product brought to market is designed to elicit a buy response emotion. From the product itself to its packaging, the goal is to capture the attention of customers and encourage them to finalize the purchase. Exactly what emotion is being targeted depends on the product and its use. It might be something that makes the consumer believe they deserve the item or simply cannot live without it, for example. What is interesting is that sparking emotions doesn’t have to end with the product and packaging. It can and should also extend to custom displays to grab customer attention.
So, the answer to the question of “Can custom displays evoke positive emotions?” is an astounding YES! You want to evoke the emotions of joy, happiness, excitement, and curiosity with your custom displays. The use of shapes, colors, artwork, and more can accomplish that goal. When your custom displays stand out from other displays in the marketplace, you can spark that buy response before customers even notice your competitors’ products.
Of course, you don’t want to cut corners on other important aspects of custom displays in the process, such as quality construction that will perform well, keeping the products secure to avoid damage, making items easy to grab, and fitting in with your company’s branding. The key to checking off all the boxes for your custom displays is to work with a company that offers extensive display solutions and is dedicated to providing you with products that provide you with a competitive edge to win at retail. Reach out to us at d3 for exactly those benefits and much more! Let us DEFINE • DESIGN • DELIVER the custom displays that will accomplish everything you hope for, including creating happy customers!
