Getting your store displays right is often easier said than done. On the surface, creating a custom display can seem simple, but there are a lot of choices to be made and a lot of mistakes that can occur, leading to a less effective display and fewer sales. Fortunately, when you know what kinds of mistakes are usually made, you can make an effort to avoid them when creating your store displays.
Here are a few mistakes to avoid for store displays.
- Choosing the Wrong Size – Some companies might choose a small display to account for limited floor space, but that might mean it escapes customers’ notice. On the other hand, store displays that are too large can get in the way of shoppers, end up looking sparse, or overwhelm customers.
- Neglecting Structure – It’s essential to create store displays that are visually striking to attract more attention and get people to buy your products. However, you shouldn’t emphasize visual appeal at the expense of function. Your store displays need to be sturdy, made of durable materials, and constructed to hold the weight of your products without becoming damaged in the process.
- Overcrowding Displays – If your store displays have too many products on them, they will not only look cluttered but may also send shoppers the message that no one is buying the products, whether that’s the case or not.
- Making Displays Difficult to Assemble – If displays are too difficult for store employees to assemble, they may end up doing it incorrectly, which can affect the appearance and functionality of the display. Keep the design simple so that the displays can be used as intended.
