An essential part of the retail shopping experience is how the products are presented. Beautiful displays make shopping more enjoyable for customers, but more importantly, they help them decide what to buy. Similar products from different brands are often displayed side by side, which helps to keep things organized and allows customers to easily find what they need. However, POP displays can set a specific product apart, grab a shopper’s interest, and influence them to buy it over other brands.
POP displays, or point of purchase displays, are an effective marketing tool that nudges shoppers to make decisions—specifically, decisions to purchase the products in the POP displays over competing products. There are many elements that make for effective POP displays, including the following:
- Location – Where your POP displays are located within a store matters. Many POP displays are set up at the ends of aisles for greater visibility or near checkout, where shoppers often make impulsive decisions to purchase items.
- Consistent Branding – POP displays should incorporate your branding and have colours, logos, fonts, and messages that are consistent across your brand. When you have recognizable, consistent branding, it increases consumers’ trust in your brand and makes them more likely to purchase products from your POP displays.
- Simplicity – Don’t overcomplicate things. A simple design that gets your message across without making your display cluttered or overcrowded is best. POP displays should also be easy for store employees to set up.
Need POP displays? Contact our team at d3, and we will work with you to create them.
