POP displays, or point of purchase displays, can be found in most retail stores. They help attract the attention of shoppers and influence them to purchase the products displayed within them through excellent design, branding, product information, and visual appeal. There are all kinds of POP displays, including permanent and temporary POP displays, and each comes with its own set of advantages.
Permanent POP displays are the right choice for your needs if you are interested in these specific advantages:
- Built to Last – Permanent POP displays are meant to stay up for one to two years. That means they are constructed from high-quality, durable materials like wood, wire, metal, or plastic and designed to withstand wear and tear that shoppers or employees might cause inadvertently.
- Retailer Compliance – Because permanent POP displays stay up longer, retailers have more of an interest in setting them up and maintaining them correctly. You can have greater assurance that the stores are installing and using your POP displays as intended when they are permanent.
- Excellent ROI – Permanent POP displays can increase sales significantly, only have to be set up once, and use less of your POP display budget since they last longer. Although the initial investment might be higher than a temporary display, permanent displays offer excellent value.
- Timeless – Permanent POP displays don’t rely on seasonal graphics or messaging, which means you can present your brand in a more timeless way. You may even be able to switch out products periodically without having to change the display.
