Eighty percent of what people notice comes through their eyes. Your retail displays decide if they stop or keep walking. A weak setup loses their attention, while a strong placement pulls them in and drives sales.
These four tips will show you how to make that happen:
- Embrace Localization. Research shows 68% of consumers believe a store’s signage alone reflects its products or services. Therefore, use your retail displays to show you understand your local community. For instance, a display in a city centre should look different from a display in a small town, while a sports store in a ski resort area should highlight winter gear.
- Seasonality. Customer priorities change with the seasons, and a smart marketing strategy should reflect this reality. During the summer, showcase beachwear and outdoor products. In the fall, feature warm blankets and hot beverages. Aligning your retails displays with the calendar keeps products relevant and top of mind for shoppers.
- Place Them Well. A customer should not have to hunt for your products. Consequently, you’ll need to consider how your customer navigates the store. Place new arrivals and popular items at the front, put related products next to each other, or use end caps and checkout counters for impulse buys. This will create a logical flow that leads to a quick sale.
- Visuals, too. Your retail displays should communicate a clear message. Use bold colours, high-quality images, and simple text. And remember, always avoid the clutter. Your displays should tell a story that ensures the customer doesn’t guess what your products do.
At d3, we define, design, and deliver brilliant retail displays that get results. If you’d like to elevate your branding, give us a call today.
