If you want to take your business to the next level, one of the most effective steps you can take is to invest in custom permanent displays for your products. While online sales are increasing, the Point of Purchase Association International (POPAI) estimates that over 70% of products are still bought in brick-and-mortar stores, meaning that effective retail displays are still a key part of any successful operation. Of course, making these displays effective can be a challenge, so in this article, our experts at d3 will provide three tips on how to design successful displays for your facility.
- Group Products Strategically. One principle for effective custom permanent display design is to group products strategically to tell a story or spark the imagination. You want to encourage your customers to imagine themselves using many different products, not just one or two, and setting a scene is a great way to do that. For example, if you’re trying to sell, say, marshmallows, it’s a good idea to play items like graham crackers and chocolate nearby, and even things like charcoal and camping equipment to set a cozy campfire scene.
- Engage More than One Sense. Although retail displays are a primarily visual medium, truly effective custom permanent displays engage more than just one sense. For instance, you should always place your products within easy reach so that your customers can pick them up and experience how the items feel in their hands. In addition, if you are selling any kind of food or beverage, it’s always a good idea to make samples available to engage your customers’ sense of taste and smell.
- Create Contrast. Lastly, effective custom permanent displays create contrast and hierarchy with their visual placement. This means that you should place items at different heights and depths in order to provide some visual variety and try to direct your customers’ eyes in a logical flow so that their attention lands where you want it to land.