There is a parable where a group of blind men each touch one part of an elephant and attempt to describe what kind of creature is before them. They each described a completely different animal. That is because when you touch the tusk, the tail, or the ear, you’ll have a completely different perspective than someone touching the leg or the back. The same can hold true when considering a product. How the developer sees it, how the manufacturer sees it, how the marketing team sees it, and how the customer sees it can be entirely different. It is no wonder that it can be challenging to plan out effective retail displays!
You need effective messaging that potential customers will receive as a compelling reason why they need your product. For that to happen, you need to visualize your retail displays from their standpoint. Do the colors you have chosen evoke the right emotion for your brand and the product? Does the display create the necessary narrative to get the customers to feel connected to the product? Is your message simple and clear? If you can say yes to these questions, there is a good chance your retail displays will be effective.
While helpful and reassuring, there is even more that goes into creating highly effective retail displays, especially since every company and their products is different. At d3, we can apply these principles and more client-specific ones to DEFINE • DESIGN • DELIVER the perfect retail displays for your products. Reach out today to learn more about how we can help you advance your business growth.
