Here at d3, we want to help you get your business to the next level of success. One way that we can do that is by helping you improve your retail displays, including custom permanent displays. If you are interested in replacing the permanent displays that you already have, here are a few tips for how to make the next iteration more effective.
• Make It Portable. One way to get more out of and make better use of your custom permanent displays is to make them mobile. Switching up the layout of your store from time to time will oblige shoppers to spend more time looking for the items they need, which gives you more opportunities to catch their eye with other products. By adding casters to your display or taking similar steps towards portability, you can increase its effectiveness.
• Make It Configurable. In addition to making your display easy to move around when necessary, you should also consider making it easy to change from one configuration to another. By adding this kind of flexibility, you allow yourself the freedom to display new products in varying sizes and to implement new marketing approaches, too.
• Make the Signage Interchangeable. A third way to make your custom permanent displays more effective is to design them to accommodate interchangeable signage. This will allow you to change signs easily in order to capitalize on the changing seasons and allow you to introduce some visual novelty that will help to attract your customers’ attention.