Permanent and temporary POP displays alike need to take advantage of certain design elements to be truly effective. One of the biggest principles of design to implement is colour. Choosing the right colour or colours for your POP displays requires more planning and consideration than you may have thought.
Colour theory states that the colours used in advertising influence how your customers will react to your displays. Each colour has its own associations that you’ll want to keep in mind when designing your display. For example, green’s association with nature makes it an ideal choice for advertising natural vitamins or supplements while yellow’s association with energy makes it an appropriate choice for an energy drink display. You don’t have to be an expert in colour theory to use it effectively, especially with our team working with you to create the perfect POP display.
For smaller businesses advertising their own seasonal or temporary products, it may be a good idea to implement your brand’s colours in your display. Speaking of seasons, many retail spaces design POP displays with the current season in mind, such as using the colours red and green during a Christmas-themed sale.
It’s easy to go too far with colours and create a display that’s more distracting than it is effective, but with our help here at d3, you can make sure that your display is expertly designed using all of the skill and expertise that our design team has to offer. If you’re struggling to design a POP display that you’re confident will reel in shoppers, turn to us.
