Just because a retail display is temporary doesn’t mean you should take its design and implementation lightly. Effective temporary retail displays are a great avenue for pushing seasonal or other temporary items that don’t necessarily have a place on your long-standing permanent shelves. When designing a temporary display, make sure you keep these factors in mind.
- Be mindful of the season. There are certain design motifs that are popular with the season. For example, using snowflake designs during colder months to advertise hot cocoa products takes advantage of the winter weather just as using sunshine and beach designs during summer months is effective for advertising sunscreen. If your temporary retail display is being used to advertise a seasonal product, consider implementing popular design motifs associated with that season.
- Use colour appropriately. There’s a time and place for bold colours, and temporary retail displays are much more effective with an exciting colour palette. Bolder colours are more eye-catching than grey, beige, or white. Take advantage of colour’s ability to draw in people’s attention when designing a retail display.
- Plan display placement ahead of time. The placement of your temporary retail display in your store will influence its design. For example, a grocery store may not necessarily want a large display placed at the end of an aisle where maneuvering around it with a shopping cart may be difficult. Consider how where your display will be placed will affect the flow of traffic around your store as well as other nearby design elements.
We’ll help you design temporary retail displays that are perfect for your products and store. Call us here at d3 today to get the process of boosting advertisement for your in-store products started.
