No matter what kinds of products your business sells, if you want to turn the highest profit, you’ll need to display your goods in a way that attracts customer attention. Our team at d3 offers custom store displays to help you do just that, and we also have the right experience to help you create truly eye-catching and informative designs. To help you get the best results from your custom store displays, in this article, our team will go over three key design principles to follow.
- Play to Your Target Market. The first key to designing successful custom store displays is to know your target market, and design to their tastes. What does your target customer value? What motivates them? Knowing the answers to these questions will help guide your decision making during the design process in order to create something that captures their attention.
- Create an Emotional Connection. Next, you want your custom store displays to connect with your customers on an emotional level, as this is the best way to influence their behavior. To do this, make sure to tell a story in your display, using the text and images to create a narrative that your customer can relate or aspire to.
- Differentiate Your Product. Lastly, effective custom store displays will differentiate their product from similar items on the market. What makes this product special? Why is it a better choice than the competition? Our team can help you convey that information in your display in order to successfully boost your sales.