Effective visual merchandising is the key to turning browsers into buyers, and Point-of-purchase (POP) displays present an excellent opportunity to achieve it. Our experts at d3 have zeroed in on four strategic areas within your store where these displays can work their magic. Get ready to create a shopping experience that drives sales and customer satisfaction!
- Near the Check-out Register. The check-out register is a prime location for POP displays. As customers wait to finalize their purchase, they have a few moments to contemplate additional items. Showcase your bestsellers, impulse buys, or seasonal products here to encourage last-minute additions to their cart.
- At the Customer Queue Area. Those winding lines can be a goldmine, too. POP displays in this area can keep shoppers engaged while they wait, reducing perceived wait times and increasing the likelihood of impulse purchases. Focus on easily grabbed items that spark curiosity or offer solutions, like phone chargers, magazines, or seasonal goodies.
- Near Items That Promote Cross-Selling. Strategic product placement is crucial for driving sales. Position POP displays near items that naturally promote cross-selling. For example, place a display featuring complementary accessories next to your top-selling electronics, or showcase matching dinnerware alongside your popular kitchen appliances.
- End-Cap Placement. End-caps are the most visible and accessible shelves in your store, making them ideal for POP displays. Use these high-traffic areas to highlight your promotional items, new arrivals, or high-margin products. Bold, visually appealing displays on end-caps will grab customers’ attention and draw them in for a closer look.
Remember, the best displays are eye-catching, tell a brand story, and make shopping a breeze. If you need help designing custom retail displays that pop, consider our expertise in visual merchandising to help you unlock the full potential of your retail space. Get in touch with us today.
