When it comes to selling your products, you know that like in real estate, it can be all about location, location, location! However, that doesn’t mean that all products should be displayed near the back of the store or near the register. Many products are going to do better in some areas than in others. If you’re considering semi-permanent POP (point of purchase) displays for your products, then here are just some examples of products that have historically done well up near the register:
- Batteries– Think about it — when is the last time you bought batteries in the aisle of a store? Batteries are almost always on a display near the register because they’re an item that we always need, but often don’t remember to put them on the list. A convenient display is an easy reminder to pick them up, making them a successful POP item.
- Toys-When waiting in the checkout line, it’s easy to put toys within parents or children’s views. Small trinkets and toys are great for parents who are looking to keep their child occupied while they bag their groceries.
- Food items- Grocery shopping is often time-consuming and a chore, leaving shoppers open to rewarding themselves with a snack or treat after a successful shopping trip.
- Travel-Size Items– When you want to get samples into the hands of consumers, travel-size or sample-size items near the POP is a great way to make this happen.
All in all, semi-permanent POP displays are great for products people will grab when they’re on their way out the store. If you would like to learn more about semi-permanent POP displays from d3, we want to talk with you!