Do you want to turn browsers into buyers? POP displays are a powerful marketing tool for doing so. They put your product front and centre for the customer, influencing them at the point of decision. With several types available—from floor stands to countertop units—each serves a specific purpose. In this blog, we’ll have a look at some of our favourites and how they perform.
- Floor Displays. Floor displays are subtle but persuasive. When you place one in front of a shelf with a target product, it acts as a silent guide. It creates a defined space for a new product or a special offer, allowing you to highlight products in a way that regular shelving cannot. POP displays of this type are visually appealing and do not block foot traffic.
- Shelf Talkers. Also known as hang tags, shelf talkers are a cost-effective and eye-catching option. They call attention to a specific product or price point. You can use them to highlight a discount, a new item, or a key product feature. They may be small, but they are an effective way to deliver a quick message right where the customer is about to make a purchase decision.
- Dump Bins. Dump bins encourage a spending spree on a single item or a selection of related products. Their disorganized look creates a sense of discovery that encourages shoppers to dig through the contents. They work especially well for discounted items or for smaller, inexpensive products that do not require detailed presentation.
Here at d3, we believe that POP displays are one of the most effective ways of making your business pop. With our extensive experience in providing custom retail display solutions, we can help your business stand out, connect with customers, and convert shopper attention into lasting results. To learn more about our services, give us a call today.
