You have a matter of seconds to convert a shopper into a buyer, and one of the most effective ways to make this happen is by using custom displays to market and sell your product. But even if you have custom displays showcasing what you sell, they still might not be getting the results you want.
If your custom displays aren’t performing, one of the following reasons may be to blame:
- They’re too busy—Custom displays should feature a perfect balance of simplicity and interest. If they’re too simple, you won’t get people to notice your displays. If they’re too busy, people will be confused and move on. Don’t overwhelm shoppers with too many details, bright colors, and design features with your displays.
- They don’t appeal to your target market—Who are you trying to sell your product to? This is one of the most important parts of designing custom displays. If your displays don’t appeal to your target market, they’re not going to be as effective as they could be.
- They don’t give enough information—Displaying prices, beneficial features, instructions, and other basic information about your product is essential. If your custom displays don’t give enough information, people will move on and keep shopping without picking up your product and putting it in their cart.
We’re here to help you avoid common display design mistakes like these at d3. Contact us today if you want to revamp your brand with a series of carefully designed, completely custom store displays.