Your product is ready for the market, but is its presentation ready for your customers? The design of your store displays is just as important as the product you’re offering. Customers crave something that stands out, and unique, eye-catching store displays are what get them to stop and take a closer look.
Here are a few key points to keep in mind if you want your store displays to do their job:
- Purpose. Before jumping into the design process, define what you want your display to accomplish. Is it meant to promote a new product, provide some helpful info, or enhance the store’s atmosphere? Being clear about this from the start ensures your display aligns with your marketing goals and doesn’t end up confusing your audience.
- Longevity. The durability of your displays will significantly influence your material choices and budget. If it’s a quick, seasonal promotion, materials like cardboard will do the trick. For something sticking around a bit longer (like a seasonal collection), consider using sturdier materials like vacuum-formed plastic. And for displays you want in-store for the long haul, you’ll need something durable, like metal, to handle the daily wear and tear.
- Placement. Where you position your displays will determine their visual impact. For instance, a display at the front of the store will immediately introduce your brand to customers, while a display near a related product can encourage an impulse buy. Think about how customers move through the space and place your displays strategically to guide their eyes.
- Customer Experience. You should also factor in the experience you want to create for the customer. This could be anything from a quick impulse buy to an educational setup about a complex product. A design that supports your desired interaction will ensure you directly serve your customer’s journey.
If you’d like to learn more about creating impactful store displays, get in touch with our team today.
