When designed and planned properly, store displays can help entice customers to buy your products, whether as impulse buys, introductory items to your store and brand, or last-minute grabs before they pay. One key to successful store displays is placing them in well planned locations in your store. You will want to direct traffic to the right items and right locations without making your customers feel overwhelmed by the products or directing them to the exit too soon. Here are a few tips on where to place your store displays.
- Encourage impulse buys at checkout: One popular placement for store displays is by the checkout line. If customers see easy-to-grab items, like candy, snacks, or magazines, while waiting in line, they may feel enticed to add these items to their cart.
- Use your displays to direct foot traffic: Store displays can also be placed strategically throughout the store to direct your customers through a logical sequence through the store. You may use your store displays to attract attention from one aisle to the next to keep your customers moving through the store rather than directing them too quickly to the exit.
- Be aware of your store layout and floor space: When placing store displays, you will want to pay close attention to the available store space. Taking up too much space with a display may make your customers feel crowded or overwhelmed rather than enticing them to buy your product.
- Make them easily visible: While you don’t want your store displays to take up too much space in your store, you still want to place them somewhere they will be easily seen and attract positive attention.
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