Custom POP displays let customers engage with your product as they shop. These displays usually sit in the middle of aisles, gaining attention due to their unique design and pops of color. If you’re new to using custom POP displays to market your brand, there are a few thing you need to know.
What are Custom POP Displays?
As mentioned, custom POP displays exist separately from traditional aisle shelves to give a product more exposure. They are typically a few feet tall and can house your product in creative arrangements. These displays are incredibly versatile and can be made in many designs, sizes, and shapes.
How are Custom POP Displays Different than POS Displays?
POS displays are different than POP displays, even though they are similar. The main difference is that POS displays occupy space at the register, tempting buyers to make a purchase while they check out. POP displays also draw attention to products but are located throughout the store.
Tips for Implementing Custom POP Displays
There are many things you should consider during the design phase of your custom POP displays. Ask yourself:
- What do you want to achieve with your displays?
- Who is your target audience?
- Where will your POP displays be located?
Whether you are a veteran to POP displays or new to this display type, we can create displays that engage customers and help you win at retail. To see some of our designs or start the customization process, get in touch with us today!