Here at d3, we want to help you do what’s best for your business, and one of the ways we do that is by helping you design effective store displays. If you are looking to finetune your store displays in order to improve the results they produce, keep reading to find out three tips on how to improve your designs.
• Know Your Audience. One way to make your store displays better and more effective is to tailor them to your target customer. By this, we don’t just mean that you should know their demographic information, such as age, income, and level of education. Go further and learn what lifestyle the members of your target market live, as well as their values, and what motivates them. Then, use that insight in order to design displays that appeal to these factors.
• Encourage Purchases Through Grouping. Another way to improve your store displays is to group items that are commonly bought together in order to encourage more purchases. You’ve probably seen this principle at work in grocery store displays, which frequently put all the ingredients for a meal in one place or create displays that feature all the snacks and drinks associated with a particular event–for example, stores will typically put traditional Thanksgiving foods near the front entrance in the week before the holiday.
• Keep It Fresh. A third way to improve the effectiveness of your store displays is to simply mix them up from time to time, highlighting different products. Our brains are highly responsive to change and novelty, so a new display is more likely to catch customers’ attention than one that’s been there for a few weeks.