When it comes to retail sales, every square foot of space has to “pay rent,” meaning that the sales have to achieve a prerequisite level for the amount of space that the display takes up. If you are finding that certain displays aren’t hitting their sales goals, it might be time to look at custom displays that have a better chance of success.
One of the downfalls some retailers and marketing professionals fall prey to is the trap of making their displays too busy – too colorful, too many images. If that’s not in line with your product brand and you’re not trying to attract children (or clowns), it might be an improvement to go with custom displays that are simpler for a stronger visual impact.
Another potential problem with displays is functionality. If the consumers cannot easily obtain the products off the display, they often won’t bother even though they might otherwise have purchased your product. Custom displays that take functionality into account will give you better results.
Finally, displays that have been in place for a long time can become “invisible” to the public. The human mind needs and craves variety and something new to capture attention. New custom displays could be just the ticket to spur some new interest and make your products look irresistible and fresh. Be sure when designing your custom displays that they don’t mimic what you already have too much or you’ll fail to see a difference in sales.
If you would like to discuss custom displays for your business, reach out to us at d3. We can help you determine the best way to capture a shopper’s interest and convert that interest into sales. We’ll be with you every step of the way. We’ll solve problems and smooth-out processes without a lot of fuss. It’s what we do. We are here to make your journey to outstanding retail performance an enjoyable and rewarding partnership.
You won’t find a team of retail display professionals as highly committed to your success as we are anywhere. When you put up the open sign each business day, you’ll have confidence that every display is doing its job.
