Our team here at d3 understands your business is important to you and you naturally want to do everything you can to ensure that it succeeds. One common measure is creating temporary displays to highlight products and boost sales. When done right, temporary retail displays are a great way to shine a light on particular products or events, but when done poorly they often end up being a waste of time or detracting from what you are trying to accomplish. In this article, we’ll go over some common mistakes to avoid when creating temporary displays.
- Sloppy Construction. By their nature, temporary displays will need to be set up and taken down at some point, and one common mistake is being sloppy during setup. Remember that the customer perceives the packaging and display as part of the product, so a display that’s been sloppily set up–bins that sag, products that face different directions–can give the product itself a negative reputation. To avoid this problem, invest in high-quality displays and provide a clear set of instructions and standards for their construction.
- Boring Design. Another mistake when it comes to temporary displays is choosing designs that are boring or uninspired. To make sure that your displays stand out, try looking around in other stores and at other types of retail for inspiration. In addition, you can count on our team to recommend attractive, attention-grabbing displays that will set your products off in the best light.
- Confusing Visuals. Conversely, it’s also a mistake to go too far in the other direction and make your displays too visually busy. You want to catch eyes, of course, but you also want to direct them to a clear focal point–too many competing elements will only confuse your customers and make them keep walking. As with the problem above, you can trust our team to strike the right balance between novelty and clarity to create effective temporary displays for your business.