Our team here at d3 specializes in retail displays of all kinds, and we are here to help you design or choose the perfect displays for your business. In particular, we can help you with fine-tuning your point-of-purchase (POP) displays in order to make them more effective. One of the best ways to improve the design of anything is to learn from others’ mistakes, so in this article, we will be going over some common mistakes to avoid when designing POP displays.
• Not Meeting Retailer Specs. One common mistake that people make when designing POP displays is not checking to make sure that they meet retailer specifications–if your display does not conform to the retailer’s requirements, you won’t be able to actually get it into stores.
• Overcomplicating the Assembly Process. Another mistake that many people make when designing POP displays is making them too complicated to put together. While your complicated design may look cool in theory, if the actual product takes a long time to assemble or requires a lot of fiddling, you are likely to lose favor with retailers, as the extra work involved is likely to put them off.
• Failing to Make the Design Stand Out. A third mistake when it comes to designing POP displays is failing to make the design stand out from the crowd. Make sure that your branding uses strong, eye-catching graphics and clear, concise messaging in order to attract customers. If your branding or graphics are weak or boring, you will be unlikely to win customers’ business.