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HomeRetail Display BlogDefining Your Target Market for Improved Temporary POP Displays

Temporary POP displaysWhen you have us create temporary POP displays for your brand, you likely want them to increase sales for your business by grabbing the attention of consumers. In order to increase your brand’s profitability, it’s important that you know who you’re selling to by defining your target market.


Consider the Psychographics


You want to make sure that your temporary POP displays appeal to the more personal characteristics of a group of shoppers, or their psychographics. These include features like your audience’s behaviors, lifestyles, personalities, attitudes, values, interests, and hobbies.


Determine the Demographics


When thinking about who is most likely to buy your product, it’s also important to take into account your audience’s demographics. You should consider the age, location, gender, marital status or family status, income level, occupation, and ethnic background of the shoppers you want to target.


Understand the Problems Your Product Solves


Once you understand the demographics and psychographics of your audience, it’s essential that you consider how your product will solve a particular problem your target market might have. For example, if you were trying to sell a new type of sock that reduces odours, you would want to target athletes or employees who need to wear shoes for long periods of time.


If you need assistance determining who your target audience is while creating temporary POP displays, our team at d3 can help. We’re dedicated to making sure that your displays benefit your brand and ultimately help your business get to that next level of success.