No matter what kind of products your business sells, you need to display them in a way that attracts your customers’ attention and encourages them to buy. If your sales have been stagnating, one way to give them a boost is to rework your displays. Our team at d3 has extensive experience in designing and installing custom retail displays, and in this article, we’ll provide a few tips on how to make your displays better so that you can take your business to the next level.
- Create Themed Groups. One way to improve your custom retail displays is to group items around common themes. Rather than focus on selling one specific product at a time, look for other items that make natural add-ons to the target product and create a display that showcases them all together. One simple but effective example of this idea is a grocery store display that features a recipe and provides all of the necessary ingredients in one convenient display.
- Use the “Blink Test.” Another way to make your custom retail displays more effective is to simplify your messaging. Remember that your customers’ time and attention are limited resources, and you have only a few seconds to make your point before they’ll move on to the next thought. Before you finalize your messaging, make sure that it passes the blink test–if your verbiage isn’t short and simple enough to be understood in a single glance, keep working on it until it is.
- Keep it Fresh. A third strategy for making your custom retail displays more effective is to change them up periodically. Our brains learn to filter out information very quickly, so displays that stay the same for week after week are likely to become part of the visual background. To combat this tendency, make sure to change your displays on a regular basis, switching out the products and even moving the display to a new spot in your facility.