Here at d3, we know that temporary displays are not right for every customer or every product. Temporary displays are often most effective as secondary displays that highlight your product or products during short, key times, like during certain seasons or if you are launching new products and want to highlight them. We will discuss whether or not temporary displays meet the needs of your product best and how to best design and craft them to meet your sales goals. Temporary displays are popular choices because they are a cost-effective way to boost sales for the short term. They are generally only used for 30-90 days before being disposed of and replaced by other displays. This means that cheaper materials like corrugated cardboard are a good option.
Here are some of the most common reasons why temporary displays are used:
- Seasonality: When you think of seasonality of products, you might think of lawn care items being popular in the spring and flannel sheets being popular in the fall. You might not think about sports seasons, with football in the fall and baseball in the spring and summer. We can help you think about when your products will sell most effectively and design appropriate temporary displays to boost those sales even more.
- Holidays: The winter holidays encourage gift-giving, and items like slippers and boxed chocolates sell at significantly higher levels during these times. Party supplies are another product in which sales are largely determined by the upcoming and current holidays.
With appropriate form and function, temporary displays can help you strategically target shoppers and boost sales during a promotional period or even during a new product trial launch.