Wood is a timeless, classic material, and today, it’s incredibly trendy in the world of custom displays. So, what exactly is driving this shift towards more wood custom displays instead of more traditional display materials, like cardboard? The answer lies in a few key factors:
- A shift in consumer preferences—Going eco-friendly is all the rage, and this is a trend that’s likely here to stay. Choosing wood to showcase your products shows that you know what your customers value and that you decided to do something to help out the world around you, which could result in a stronger customer base.
- The availability of lumber – In North America, trees are plentiful, and with efforts to maintain tree populations in this part of the world, it’s easy to find wooden materials at a cost-effective point. If you are trying to go with a more budget-friendly display option, wood could be a good way to go.
- Practical innovation—What’s one of the best things about wood? Think about why wood floors are so popular – they last. The same is true with wood custom displays. With the right approach, they can become a lasting solution to marketing and show off your product.
At d3, we’re incredibly familiar with crafting eye-catching, highly effective custom displays that drive continuous sales growth. If you want to know more about why wood is the right material for your displays, feel free to contact us!
