Whether you manufacture products or sell them in a retail location, one thing you will need to consider in order to keep your business successful is how those products are displayed. Even though it can seem like brick-and-mortar stores are becoming less important as more shopping moves online, in reality, in-person shopping is far from obsolete, and point-of-purchase (POP) displays can go a long way to promote sales. In this article, our team at d3 will focus on permanent POP displays in particular and go over some key information you need to know about them.
- Permanent POP Displays Often Look Like Separate Kiosks. One thing you should know about permanent POP displays is that they are often designed to resemble, and function as, separate kiosks or miniature stores-within-stores. When used this way, they can really highlight the appeal of a particular brand or product line and encourage customers to purchase multiple items from that brand.
- Permanent POP Displays are Designed for Durability. Compared to temporary or semi-permanent POP displays, permanent ones are built to last. They are typically made of metal, wood, tough plastic, or even heavy-duty cardboard, all of which offer greater durability than the flimsier stuff used for short-term displays.
- They Aren’t Really Permanent. Despite the name, permanent POP displays aren’t actually permanent. While they are designed to last a long time compared to their temporary counterparts, their intended lifespan is still only between one to three years, far less than the lifespan of your store’s regular shelving or other display infrastructure.