Color is one of the main factors that can lure a customer in and convert them into a buyer when they come across your custom temporary displays. Our brains are hyper-visual in that they attribute certain emotions to different colors. For example, red and orange signify boldness and courage, whereas blue and green are calming. What’s more is that research indicates people are even more likely to recall a color than a product when asked.
As we help you create custom temporary displays, it’s important that the hues we decide on evoke the right emotions, so that people remember your product and brand long after they leave the store. Here are two tips for using color to maximize the effectiveness of your custom temporary displays:
- Go for bold colors rather than muted hues. The bolder the color, the more it will catch a shopper’s eye.
- At the same time, you can’t go all bold for everything and expect people to keep looking at your displays. Choose your bold colors wisely, and then place your graphics and text on a subtler backdrop. This will help your products pop in any setting!
One of the great things about working with us at d3 is that we keep switching things up until we get it right. When it comes to the design of your custom temporary displays, we’ll keep playing with different colors until we get the perfect combination of bold and muted hues that effectively displays and calls attention to your brand.