At d3, we specialize in creating retail displays of all kinds. In the industry, the term retail display generally refers to temporary or permanent shelving units or stands designed to showcase a specific range of products, and the stands themselves often contain promotional images or text as well. In this article, we’ll focus on temporary retail displays, providing some tips on how and when to use them in order to get the best results.
- When to Use Temporary Retail Displays – As the name suggests, temporary retail displays are designed to show off a product range for a limited period of time. They are most often used to promote seasonal items, such as holiday decorations, snacks, or gifts. If there is a holiday or other event coming up and you want to promote merchandise for the occasion, we encourage you to make use of temporary displays to seize the moment.
- How to Use Temporary Retail Displays – Now we’ll provide some tips on how to make temporary retail displays work for you. First, remember to use them for short stretches, as the goal is to highlight certain items for short periods of time in order to create a sense of novelty and urgency—if you want to draw attention to the items on a long-term basis, invest in permanent displays. Second, try to use them to cross promote. In other words, we encourage you to display both your main line of products, as well as complementary add-ons—for example, if you want to display potato chips, it’s wise to include dip for the chips on the same display.